“These traditional marketers are trying to disarm the dermatologist brands by beating them at their own game,” Ms. Contreras said, “and the professional skin care brands are now seeing competition from both sides.” l Marketing consultant Donna Barson unveiled a unique segment of the booming men’s personal care market at the recent ExTracts trade show in New York City. According to Ms. Barson, men’s personal care can be broken down into four categories: resistor, grudginator, experimenter ...